October 13th 2018
For many agents, selling final expense insurance is a natural process. For others, this is relatively new territory. Regardless of your experience level and knowledge, there are things you can do to increase your chance of success.
1. Stick with traditional lead generation methods that have worked for you in the past. This can include but is not limited to: cold calls, email marketing, newspaper advertising, and referral marketing.
2. Buy FE leads online. Why spend all day attempting to generate a few warm leads when it only takes a couple minutes to complete this task online? There are many companies that sell pre-defined final expense insurance leads. All you have to do is set your filters and budget, wait for the leads to roll in, and call on the consumer as soon as possible.
3. Understand the needs of the consumer. Although every buyer is in a unique situation, most who are shopping for final expense insurance are interested in being responsible with their money. They share the primary goal of wanting to leave money behind to pay for funeral and burial expenses.
Final Tip: don’t overlook the possibility of selling final expense insurance to current life insurance customers. Adding a small policy for final expenses is cost effective in most cases. As an agent, you know that selling to existing customers is easier than gaining the trust of a new buyer.
With these tips in mind, you should find it easier to generate final expense insurance leads and make more sales. Soon enough, you will be more comfortable with this side of the industry.