April 26th 2024
As a general rule of thumb, the more final expense leads that you generate the better chance you have of making a sale. Which methods are you using to generate high quality leads on a regular basis?
Direct Mail
Although this is a “traditional” method of generating insurance leads, it can still payoff if approached properly. Setup your campaign to target current life insurance customers as well as consumers in your area who are not currently doing business with you.
Tip: postcards often times work best as the recipient does not have to open an envelope to read your sales pitch.
Cold Calling
Nobody wants to make calls to unsuspecting consumers. However, this has been and always will be one of the best methods of generating final expense insurance leads. You will be turned down more times than not, but every time you make a sale you will realize that this method of lead generation can help you achieve success.
Purchase FE Leads Online
This strategy is by far the most time efficient. Once you find a few companies that sell FE leads online, you can create an account and set your daily budget. From there, new leads will begin to roll in.
Tip: unless you buy exclusive leads, you will not be the only agent receiving the consumer’s contact information. Contact each lead as soon as possible to increase your chance of making a sale.
The best method for you may not be the best method for another agent or broker. As you experiment with all three of these strategies, you can begin to decide which one is best for you and the way that you like to market your services.
